Do the search engines position your dental practice strongly? If you aren't showing well in Google search results, you might want to hire a dentist SEO consultant.
The way to advertise a dental practice has changed. A yellow pages listing and a direct mail flyer or two won't cut it any more. An increasing number of people are turning on-line to find the goods and services they need, rather than picking up a phone book or newspaper. Just making a website won't get you new clients - it has to rank well in the search engines. Publishing a website but not getting it ranked is equal to building a huge sign in the middle of the forest. If no one views your site you are wasting your time, no matter how wonderful the site is.
Improving the content and design on your website and also acquiring links to your website for the purpose of increasing your rankings is called Search Engine Optimization (SEO). Convincing Google and the other search engines that your site is pertinent to searchers is good dentist SEO strategy. It may well take a few months or more, but a well-planned and executed SEO strategy can take your dental practice from obscurity to prominence.
A solid search engine ranking can bring a lot of new patients to your business. And the better you rank the more traffic you will get. Statistics show that the top organic position (organic means naturally ranking, as opposed to paid positions that are at the top in a highlighted box) on page 1 will get over 42% of the traffic, while the last position on page 1 will only get 3%. With dentists paying $15-$20 or more per click to advertise with Google, naturally ranking at the top for a frequently searched keyword can be a valuable proposition. Investing a little capital to achieve that ranking can yield a great return for your practice.
If you want more advice about dentist SEO, take a look at http://www.ddsrank.com.
The way to advertise a dental practice has changed. A yellow pages listing and a direct mail flyer or two won't cut it any more. An increasing number of people are turning on-line to find the goods and services they need, rather than picking up a phone book or newspaper. Just making a website won't get you new clients - it has to rank well in the search engines. Publishing a website but not getting it ranked is equal to building a huge sign in the middle of the forest. If no one views your site you are wasting your time, no matter how wonderful the site is.
Improving the content and design on your website and also acquiring links to your website for the purpose of increasing your rankings is called Search Engine Optimization (SEO). Convincing Google and the other search engines that your site is pertinent to searchers is good dentist SEO strategy. It may well take a few months or more, but a well-planned and executed SEO strategy can take your dental practice from obscurity to prominence.
A solid search engine ranking can bring a lot of new patients to your business. And the better you rank the more traffic you will get. Statistics show that the top organic position (organic means naturally ranking, as opposed to paid positions that are at the top in a highlighted box) on page 1 will get over 42% of the traffic, while the last position on page 1 will only get 3%. With dentists paying $15-$20 or more per click to advertise with Google, naturally ranking at the top for a frequently searched keyword can be a valuable proposition. Investing a little capital to achieve that ranking can yield a great return for your practice.
If you want more advice about dentist SEO, take a look at http://www.ddsrank.com.